On 15 January 2019 we get surprise lecture by Dr. Jay Mehta Sir on Mass Media and Communication. It was very fruitful to get the basic knowledge about media, its development form the ancient time.
There are six major sources of mass media:-
1. Radio
2. Television
3. Cinema
4. Advertisement
5. Newspaper
6. Digital Media
1. Radio
Radio plays an important role in the beginning. it uses news spread from one field to another. ' Sky channel ' is the most popular worldwide.
2. Television
Television plays an important role too. Earlier, when the TV started, there was only one channel ' Television ' We can see today's many channels.
3. Cinema
Cinema plays an important role. it is known as the charming world. which are very attractive, we rarely get the facts. Cinematography is very helpful for getting information. Nowadays, cinema is one of the most popular sources of media and communication. Cinema has shown us entertainment as well as social problems and current issues.
4. Advertisement
Ads are also an important part of mass media and communication. Advertising is one of the marketing strategies to promote products to consumers. Many advertising are available offering interesting advertising packages. Media plays an important role in displaying the good and the bad to the audience.
5.Newspaper
Newspaper is also played vital role on mass media. When we have not got freedom at that time newspaper and also many other magazines are played vital role to get freedom.
6.digital Media
Now a days digital media is a strong medium to mass media. we know that in 21st century, the century is all about digitization and today all news are spread very quickly but its limitations are that we should not trust any matter quickly but first we needed cross checking and after accept any things.
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